Business Card

I had a lot of ideas for this card, a few surrounded by the idea of a lightening bolt because I happen to have one tattooed behind my right ear. My wife and I got it done a year and a half into being with each other because in our first apartment together I spray painted a bolt onto our wall in gold and black.

I wanted to have a simple color scheme using a black background with gold lettering. To find the gold I was looking for I googled a few color codes for a nice gold I found online.

The fonts I used for the front and back are Dynamo and Archian Night. I know it is a little risqué to include two fonts but both fonts, I think, complement each other and show my personality.

I wish that the font on the back was more clear. Originally I had the font on the front, FF Archian Night, on the back as well but it looked really distorted so I spent quite some time looking for a font that would go well with the original one I picked out and still embodied some of the buzz words that I brainstormed. If I had a better printer and access to embossing tools I would have made the card more streamlined.

I had a lot of trouble trying to figure out how to print double sided from my illustrator file. It kept printing the first side over and over until I almost ran out of ink! After a while I realized that the bleed borders were printing somehow so I had to adjust the size of the image. I couldn’t figure out a way to make the bleed borders a different color so that I could cut the cards out to size after the printed result.

 

 

Composition – ITP Winter Show

Here is my process for creating the ITP Winter Show postcard.

I used a breadboard and some electrical wires to make the lettering.

After playing around with the lettering on grid paper, I realized that I wanted to use the ITP font (Gothic) so I reworked it to look as similar as possible to that type style.

Then I finally ended up with this concept after a lot of toying around with the color and different versions of the same kind of picture. (dreamhost is turning out to be nightmare host…they won’t let me upload any more pictures right now or else I would have shown the whole process).

Week 4 – The Color Of Me

I found a color inspiration through West Side Story, the canals of Venice, Italy, and from some of my pictures on Instagram I took while traveling abroad in 2012. My main color scheme consists of an orangish red, a bright blue, black, venetian pink, and an off whitish yellow.

After playing around in Coolors.co I found the names of the colors in my palette that consists of the following:

Vermillion Red, Celestial Blue, Raw Sienna, Mustard, and Eerie Black

E83413, 4392CC, DE835C, FEC65B, 1B171F

 

Then I used a website called Pattern Cooler to create collages with the color palette.

 

Week 3 – Typography & Expression

PLANE TICKET:

Sketches for the redesigned boarding pass:

I used Illustrator to start playing around with the information given:

I went through a lot of different designs before I came to what I think is the best one!

EXPRESSIVE WORDS:

I wish I could have had more time to put some of my ideas for expressive words into After Effects, but I’ve never used the program and I didn’t have enough time.

Here are some ideas I had that work well on paper as is. One of them I made a video of to give a little more animation to it. I also added a few sketches I had for words that would have worked better if I added animation to them.

2017-09-26 23.13.46 from Marco Wylie on Vimeo.

Reeperbahn Regular

(This is Reeperbahn font taken from here)

Below are some ideas I had:

Week 2 – Signage

Unsuccessful Signage:

Above we can see an example of a sign that does not clearly state what the name of the store is, what it sells, and what the sign even says! The lettering used makes it pretty much impossible to decipher what the last word is especially.

When I take a closer look, the sign says “Love Pink Posh” with a heart as the “o” in “Posh.” It’s a horrible design because it doesn’t give the viewer any clue about what the store is selling. The first two words feature an upper case first letter but then the last word is in all caps. It’s just a mess! In very small black lettering underneath the last letter of the sign it says “boutique” in all caps but it’s very easy to miss, in fact, I didn’t notice it until I zoomed in on the picture above.

To fix the image, I made the text much clearer to read. I incorporated the heart in as the “o” in love and made the words “Boutique” legible so that you can clearly understand what the store sells. I’m inclined to say the last image would be the best for the store because it simplifies it and makes it easy to take in. The first image would also work, but for some reason it still seems really wordy. If it were my store, (I would rename it entirely!), I would take a few words out to make it a simpler design.

Now, upon second thought, I think the above picture would be best to redesign the sign. It incorporates the word pink in the color of the text and image, and love in the symbol of the heart around the text. The only word I left in was Posh, and added below it “Boutique.” I think provides a clear example of what the store is selling and incorporates aspects of the original wording of the sign.

Here is another example of signage that is misleading — it happened when I was watching a program with limited commercials but it would flash before you for only 3 or 5 seconds and every time I saw it I would read it as “you are reduced to watching commercials” instead of what it actually says. I just thought that was interesting. I would design it differently by taking out “with” and putting “commercial” below “reduced” to allow your eye to follow the wording nicely.

And here is another since the one before that was found inside and I was having trouble uploading photos to the blog due to a dreamhost HTTP error… The white lettering was a poor choice because you can’t read what it says well.

………………………………………………………………………………………………………….

Here are some examples of great signage!

You can’t really see it here because I took the picture when it was dark out but it’s a really nice sign for a tequila bar.

Here’s another sign for “Rosario’s Fish Shack” also taken at night but it’s really beautiful and plays with color to create a summer vibe.

Both examples are to the point, accurate about what the restaurant offers, and really aesthetically pleasing.

 

Visual Language – Week Uno


For this weeks assignment I chose a poster of Barak Obama used for his 2008 presidential campaign. It was designed by the artist Shepard Fairey and became an iconic portrayal of “hope.” The layout of the poster is very straight forward. There is a clear image of Obama looking up and out into the distance with a thoughtful and headstrong look on his face. The word “hope” is clearly written is bold typeface underneath his portrait with a small logo that could be considered a lapel pin above the “e.” The poster is now considered a cultural phenomenon. There is an interesting article about how it became such a success that you can find here.

You can see here that the print is divided into 4 spacial elements. Starting from the top the first three portions of the photo are all the same width apart. At the bottom, where “hope” begins, there is less space used to amplify the emotion that the viewer is supposed to feel when seeing the poster. The emphasis is therefore placed on the portrait of Obama rather than the text, although, the bold font forces the audience to feel hope when seeing the image as a whole.

The color selection plays off of red, white, and blue using an orangish red, a muted pale yellow/beige, and a navy and light muted blue. The lighter colors are meant to portray the light that is hitting his face, as well as the white shirt he’s wearing. The red is used as a darker contrast color while the blues are there to outline his face and suit. It’s interesting that the creator of this image chose blue and red to contrast each other since it implies a centrist party affiliation (blue for democrats, red for republicans).

When trying to find the font used in this poster, whatthefont.com couldn’t locate it so I did a simple google search and found another article (here) that identified it as Gotham. This font was created by Tobias Frere-Jones in 2000, first becoming well known as the go-to font for Esquire magazine’s cover. It has since become the official font for Twitter feeds and the most popular choice for movie trailers. Gotham used in this poster is set to a very bold and capitalized typeface that emphasizes the meaning of the word in a simple and effective manner.